Staying transparent with our pricing and breaking down the closed walls behind the fine jewelry industry's price mark up.

Our business model involves delivering designs directly from our in-house design and craftsman team to your doorstep, which enables us to offer affordable prices without compromising on quality. By eliminating intermediaries, we aim to provide a more streamlined and efficient supply chain, ensuring that you receive top-notch products and excellent value for your money.

Aequa & Co. Pricing: $1,230

"Fair" Pricing Brands: $2,460 | Traditional Fine Jewelry: $12,300


Our materials are of the highest quality and are designed to last. We use only real 14k or 18k gold and sterling silver, which will not tarnish or rust over time. Unlike other brands, we never compromise on quality by using inferior metals in our pieces.


We take great care in selecting the gemstones and diamonds used in each piece, and our team of experts ensures that we only choose the highest quality stones that meet our exacting standards. In the rare event that you receive a piece with any defects in the gemstones or diamonds, we offer a guarantee policy that allows for free exchanges and refunds.


We constantly seek new ways to deliver high-quality jewelry at affordable prices through innovative design, skilled craftsmanship, and efficient manufacturing. Our commitment to continuous improvement keeps us at the forefront of the industry, always exploring new ideas and better ways of doing things.